Get heat pump leads from homeowners who are ready to buy.
PumpSwap is an independent comparison platform ranking for high-intent Google searches like “heat pump hot water prices” and “VIC heat pump rebates”. We send you qualified homeowner leads. You quote and install. First lead free, then $50 + GST per accepted lead paid at click via Stripe Checkout. No subscription, no retainer, no card on file, no minimum spend.
Why installers partner with us
Our traffic is bottom-funnel organic search, not paid retargeting, and not a directory play.
Source: Google Search Console & PumpSwap owned data, 2026. Organic traction is growing month on month, with the Victorian gas ban driving mandatory switching from 2027.
How it works
Homeowner searches Google
They land on a PumpSwap page (e.g. “VIC heat pump rebates” or “Daikin heat pump price”), read pricing, read rebates, decide they want to buy.
They request a quote
Contact details (name, mobile, email, postcode), current system type, urgency, household size. Format-validated at submission. Their info is emailed to you within minutes.
You call them, you win the job
Speed-to-lead matters. Call within 1 business day. You quote, install, keep 100% of the job revenue. We charge you $50 + GST ($55 inc) at the moment you click Accept, via Stripe on your business credit card. No invoicing, no chase emails.
How we compare
| PumpSwap | HIPages | Oneflare | Google Ads (DIY) | |
|---|---|---|---|---|
| Price per lead | $50 + GST | $10-$200 + $109+/mo | $20-$100 per quote | $150-$400 effective |
| Payment model | Stripe at Accept (card) | Monthly subscription | Prepaid credits | Prepaid card |
| Intent level | Bottom funnel | Mixed (general trades) | Mixed | Varies by keyword |
| Competitors per lead | Up to 2 others (hard cap) | 5-10 observed | 5-20 observed | You vs Google |
| Heat pump focus | Dedicated | Generic tradie | Generic tradie | You build it |
| Setup effort | 5 minutes | Profile + reviews | Profile + reviews | Weeks + landing pages |
Pricing
We match you with your first lead at no cost so you can judge the quality before paying anything. No card on file required to sign up.
- ✓Zero signup cost
- ✓Just your contact details and where you work
- ✓Live the moment you verify your email
Paid at Accept via secure Stripe Checkout on your business credit card. No subscription, no card on file, no invoices to chase. Up to 2 other installers may receive the same lead (hard cap of 3).
- ✓$55 total charged per accepted lead (GST inclusive)
- ✓7-day quality window, card refunded if we agree the lead was invalid
- ✓Credit card gives you your usual 30-day billing float and points
How payment works
When you click Accepton a lead dispatch email, you land on a Stripe Checkout page. Enter your business credit card, pay $55 (GST inclusive), and the homeowner's contact details unlock immediately. Your card works as you'd expect - PumpSwap gets paid, you keep your 30-day credit cycle, and the GST shows on your statement for easy accounting.
Enterprise partnerships (manufacturer networks, national installers): custom retainer + volume pricing. Email josh@pumpswap.com.au.
Who we partner with
A good fit if:
- ✓You install heat pump hot water as a core service
- ✓You can call new leads within 4 business hours
- ✓You have licensed plumbers and electrical (or subcontract)
- ✓Public liability insurance + Clean Energy Council (solar) or equivalent trade accreditation
- ✓ABN registered and currently trading
Not a fit if:
- ×Generic plumber without heat pump experience
- ×You can only respond to leads 5+ days later
- ×Operate outside our current geography (we expand monthly)
- ×Primary business is emergency call-outs only
Claim your area
Takes 2 minutes. Verify your email and you’re live - leads in your area start flowing immediately. Already a partner? Sign in.
FAQs
What does “qualified lead” actually mean?
A person who submitted the quote form with: format-valid mobile (AU ##########), format-valid email, 4-digit Australian postcode, current hot water system type, timeline, and household size. We do NOT verify property ownership or confirm the person is who they say they are. If a lead looks like a duplicate, test submission, or has invalid contact info, flag it within 7 days and we investigate manually before crediting your account.
When does billing start?
Your first lead is free. From lead 2 onwards, each accepted lead is $50 + GST ($55 total) charged at Accept click via Stripe Checkout on your business credit card. No subscription, no invoicing, no payment reminders.
What if a lead is low quality?
Flag it via the reject link within 7 days. We review each flagged lead manually and credit your invoice if we agree it was invalid. We track rejection patterns as part of quality monitoring on both sides of the marketplace.
Are leads exclusive?
No. Up to 2 other local installers may receive the same lead (hard cap of 3 installers per lead, enforced in code). First 3 to accept win; others get an auto-decline email. If you want territorial exclusivity, we offer a separate retainer model for manufacturers and national partners.
What suburbs do you cover?
We rank nationally for heat pump queries. You set your base postcode and how far you travel (up to 150km), and we match you to leads inside that radius. Adjust it anytime from your dashboard.
Can I pause or change my area?
Yes - anytime, from your own dashboard. Update your base postcode and travel radius, see every lead you have received, and pause or resume leads with one click. No phone calls, no waiting on us.
What systems do you focus on?
Heat pump hot water primary. Solar panels, battery storage, and EV chargers are additional verticals with separate partner programmes in the same network.
Do you work with manufacturer networks?
Yes. Enterprise partnerships with manufacturer and national installer networks are welcome. Email josh@pumpswap.com.au for a retainer conversation.
Are you affiliated with a brand?
No. PumpSwap is independent. We receive zero manufacturer commissions. Our revenue is installer lead fees only.
Ready to stop paying for bad leads?
The Victorian gas ban creates 2 million mandatory switchers over the next 10 years. We are positioning to become Australia’s canonical heat pump referral. Get in early.
Claim your area